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Amid the COVID-19 pandemic, not all companies are accepting new life insurance applications. For the latest information on how to cope with financial stress during this emergency, see NerdWallet’s financial guide to COVID-19.

Finding the best life insurance company involves weighing customer service, financial strength and price. Hundreds of life insurance companies compete for your business, often selling very similar products, so it’s smart to get life insurance quotes from at least a few companies.

To help you evaluate your options, NerdWallet scores and ranks the largest national companies that sell life insurance policies to individuals.

The best life insurance companies
Our calculations show that Northwestern Mutual is the best life insurance company among the large companies we scored. Pacific Life and Guardian Life came in second and third place, respectively. Many other insurers are also worthy of consideration, and several on our Top 20 list scored within a fraction of a point of one another.

How to choose the best life insurance company for you
Look at customer satisfaction scores: Other customers’ experience can help you decide whether you want to do business with a company. You can get clues about a company’s reputation through:

Scores from J.D. Power. The independent ratings firm publishes customer satisfaction scores for two dozen of the largest life insurers each year.
Complaints filed against the company with state regulators.
Consider financial strength: Financial strength is especially important for life insurance companies because you’ll want a company that can pay claims many years down the road. Financial strength ratings are available through ratings agencies such as A.M. Best and Standard & Poor’s. We don’t recommend considering insurers with an A.M. Best rating of B or lower.



Official latter
Get prices: The cost of coverage varies among companies, so it’s smart to compare prices. You can use NerdWallet’s tool to get term life insurance quotes from multiple insurers.

Evaluate product selection: Although many companies sell similar policies, some focus more on certain products, such as whole life insurance, or on certain customers, such as seniors. Knowing generally the type of life insurance you want to buy will help you narrow the choices. You can learn more about the product offerings of life insurance companies listed by clicking on the NerdWallet reviews.

METHODOLOGY: LIFE INSURANCE RANKINGS

How we came up with our rankings: We started with a list of the largest life insurance companies and then calculated a total score based on three measurements, each with equal weight within the score. We then adjusted scores to a 300-point scale:
Customer satisfaction scores from J.D. Power, worth up to 100 points.
Complaint index scores from the National Association of Insurance Commissioners for individual life insurance, which measure each company’s share of complaints to state regulators relative to its share of total market premiums. We calculated each insurer’s complaint index, weighted for the market share of its subsidiaries, over a three-year period (2016-2018). We then adjusted those scores to a 100-point scale, with 100 meaning the fewest number of complaints and 1 equaling the expected number of complaints for companies of a similar size.
Financial strength ratings from A.M. Best, which indicate a company’s ability to pay future claims, worth up to 100 points. All of the companies shown have solid financial strength with ratings of “excellent” to “superior.”
Scores are based on the most recently released data as of Jan. 1, 2020.

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Step 3. Decide where to buy mutual funds

You need a brokerage account when investing in stocks, but you have a few options with mutual funds. If you contribute to an employer-sponsored retirement account, such as a 401(k), there’s a good chance you’re already invested in mutual funds. You also can buy directly from the company that created the fund, such as Vanguard or BlackRock Funds. But each of these options may have a limited choice of funds.

Most investors would be wise to buy from an online brokerage, many of which offer a broad selection of mutual funds across a range of fund companies. If you go with a broker, you’ll want to consider:

Affordability. Mutual fund investors can face two kinds of fees: from their brokerage account (transaction fees) and from the funds themselves (expense ratios and front- and back-end “sales loads”). More on these below.

Fund choices. Workplace retirement plans may carry only a dozen or so mutual funds. You want more variety than that. Some brokers offer hundreds, even thousands, of no-transaction-fee funds to choose from. There are many other types of funds available, such as exchange-traded funds, or ETFs, which offer the diversification benefits of mutual funds but can be traded like individual stocks; and target-date funds, which invest in other mutual funds and reallocate their assets to become more conservative over time.

Research and educational tools. With more choice comes the need for more thinking and research. It’s vital to pick a broker that helps you learn more about a fund before investing your money.

Ease of use. A brokerage’s website or app won’t be helpful if you can’t make heads or tails of it. You want to understand and feel comfortable with the experience.

» Learn more: Understand the different types of mutual funds

» Want more options? See our picks for the best brokers for mutual funds.

Step 4. Understand and scrutinize fees

Back to the active-versus-passive question: Generally speaking, the service level of actively managed accounts will be higher, but so will the fees you pay.

» How do fees impact returns? This mutual fund calculator can help

Either way, a company will charge an annual fee for fund management and other costs of running the fund, expressed as a percentage of the cash you invest, known as the expense ratio. For example, a fund with a 1% expense ratio will cost you $10 for every $1,000 you invest. These fees aren’t always easy to identify upfront, but it’s well worth the effort to understand because they can eat into your returns over time.

Commissions aren’t a thing with mutual funds, but there still can be transaction fees for buying or selling a fund. Some funds also carry a charge that’s paid to the broker selling the fund, which sounds like a commission but is called a sales load.

The good news is you can sidestep these fees by investing with a broker that offers a list of no-transaction-fee mutual funds.

» Examine the cost: Mutual fund fees investors need to know

Step 5. Build and manage your portfolio

Once you determine the mutual funds you want to buy, you’ll want to think about how to manage your investment.

One smart move would be to rebalance your portfolio once a year, with the goal of keeping it in line with your diversification plan. For example, if one slice of your investments had great gains and now constitutes a bigger share of the pie, you might consider selling off some of the gains and investing in another slice to regain balance.

One smart move would be to rebalance your portfolio once a year, with the goal of keeping it in line with your plan.

Sticking to your plan also will keep you from chasing performance. This is a risk for fund investors (and stock pickers) who want to get in on a fund after reading how well it did last year. But “past performance is no guarantee of future performance” — and it’s an investing clichΓ© for a reason. It doesn’t mean you should just stay put in a fund — go on, shop the funds offered by your broker to see if you can find something similar for less — but chasing performance almost never works out.

» Find safe investments: Here’s a list of low-risk investment options to consider for your portfolio.

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