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mutual fund company is an investment company that receive money from investors for the sole purpose to invest in stocks, bonds, and other securities for the benefit of the investors.A mutual fund is the portfolio of stocks, bonds, or other securities that generate profits for the investor, or shareholder of the mutual fund. A mutual fund allows an investor with less money to diversify his holdings for greater safety and to benefit from the expertise of professional fund managers. Mutual funds are generally safer, but less profitable, than stocks, and riskier, but more profitable than bonds or bank accounts, although its profit-risk profile can vary widely, depending on the fund's investment objective.Most mutual funds are open-end funds, which sells new shares continuously or buys them back from the shareholder (redeems them), dealing directly with the investor (no-load funds) or through broker-dealers, who receive the sales load of a buy or sell order. The purchase price is the net asset value (NAV) at the end of the trading day..
Brand trust is the leading driver of mutual fund purchase consideration, and a new study from Cogent Reports reveals which mutual fund companies are the most trusted by advisors.
According to the 2015 Advisor Brandscape report, an advisor’s trust in an asset manager has the greatest impact on whether they will consider investing with that company in the future.
“Trust is particularly important now, at a time when the product landscape is changing so quickly,” said Meredith Lloyd Rice, senior research director at Market Strategies and lead author of the report, said in a statement. “Whether it’s new product adoption, concentrating assets with a new set of managers, or expanding the use of solutions like model portfolios, trust becomes a huge factor.”
As Cogent Reports found, an advisor’s trust often exceeds other – more traditional – purchase drivers, like reliability, consistency of performance, or information and guidance.
Cogent’s report is based off a web-based survey among a representative cross section of 1,390 registered financial advisors from following distribution channels: RIAs, national wirehouse brokers, regional brokers, independent planners and bank representatives. Respondents were required to have an active book of business of at least $5 million and offer investment advice or planning services to individual investors on a fee or transactional basis.
Interestingly, among national wirehouse brokers, regional brokers, independent planners, and bank representatives the most trusted brands are all the same. What’s notable is that, among RIAs only, Vanguard and DFA are the more preferred brands.
“It’s clear from these findings that even some of the biggest asset managers still have their work cut out for them in building greater trust among RIAs,” said Rice. “But with so much focus on this increasingly important channel, we expect nothing less than an all-out effort to win that trust.”
Here are the top 10 most trusted mutual fund companies across all channels.
T. Rowe Price Sign
10. DFA
The Dimensional Fund Advisors Mutual Fund Family has $292.8 billion in total assets (not including money market assets) as of June 30, according to Morningstar data. Its trailing rate of return is 3.23% year-to date.
9. First Eagle
The First Eagle Mutual Fund Family has nearly $74.1 billion in total assets as of June 30, according to Morningstar data. Its rate of return is 2.48% year-to date.
8. T. Rowe Price
The T. Rowe Price Mutual Fund Family has $629.1 billion in total assets as of June 30, according to Morningstar data, with a rate of return of 3.86% year-to date.
Edward C. “Ned” Johnson, chairman of the board and CEO of Fidelity Investments. (Photo: AP)
7. MFS Investment Management
The MFS Mutual Fund Family has $202.9 billion in total assets as of June 30, according to Morningstar data, and its trailing rate of return is 2.81% year-to date.
6. OppenheimerFunds
The OppenheimerFunds Mutual Fund Family has $203.5 billion in total assets as of June 30, according to Morningstar data. Its return rate is 1.8% year-to date.
5. Fidelity Investments/Advisor Funds
The Fidelity Investments Mutual Fund Family has $1.49 trillion in total assets as of June 30, according to Morningstar data, with a rate of return of 3.69% year-to-date.
Bill McNabb, CEO and Chairman of Vanguard.
4. Vanguard
The Vanguard Mutual Fund Family has $2.67 trillion in total assets as of June 30, according to Morningstar data. The fund family has a trailing return rate of 1.96% year-to date.
3. BlackRock Funds
The BlackRock Mutual Fund Family has $236.8 billion in total assets as of June 30, according to Morningstar data, and its return rate is 1.91% year-to date.
2. Franklin Templeton
THe Franklin Templeton Mutual Fund Family has $510.7 billion in total assets as of June 30, according to Morningstar data, and a 1.02% trailing rate of return year-to date.
American Funds Website
1. American Funds
The American Funds Mutual Fund Family $1.25 trillion in total assets as of June 30, according to Morningstar data, with a trailing return rate of 2.58% year-to date.
mutual fund company is an investment company that receive money from investors for the sole purpose to invest in stocks, bonds, and other securities for the benefit of the investors.A mutual fund is the portfolio of stocks, bonds, or other securities that generate profits for the investor, or shareholder of the mutual fund. A mutual fund allows an investor with less money to diversify his holdings for greater safety and to benefit from the expertise of professional fund managers. Mutual funds are generally safer, but less profitable, than stocks, and riskier, but more profitable than bonds or bank accounts, although its profit-risk profile can vary widely, depending on the fund's investment objective.Most mutual funds are open-end funds, which sells new shares continuously or buys them back from the shareholder (redeems them), dealing directly with the investor (no-load funds) or through broker-dealers, who receive the sales load of a buy or sell order. The purchase price is the net asset value (NAV) at the end of the trading day..
Brand trust is the leading driver of mutual fund purchase consideration, and a new study from Cogent Reports reveals which mutual fund companies are the most trusted by advisors.
According to the 2015 Advisor Brandscape report, an advisor’s trust in an asset manager has the greatest impact on whether they will consider investing with that company in the future.
“Trust is particularly important now, at a time when the product landscape is changing so quickly,” said Meredith Lloyd Rice, senior research director at Market Strategies and lead author of the report, said in a statement. “Whether it’s new product adoption, concentrating assets with a new set of managers, or expanding the use of solutions like model portfolios, trust becomes a huge factor.”
As Cogent Reports found, an advisor’s trust often exceeds other – more traditional – purchase drivers, like reliability, consistency of performance, or information and guidance.
Cogent’s report is based off a web-based survey among a representative cross section of 1,390 registered financial advisors from following distribution channels: RIAs, national wirehouse brokers, regional brokers, independent planners and bank representatives. Respondents were required to have an active book of business of at least $5 million and offer investment advice or planning services to individual investors on a fee or transactional basis.
Interestingly, among national wirehouse brokers, regional brokers, independent planners, and bank representatives the most trusted brands are all the same. What’s notable is that, among RIAs only, Vanguard and DFA are the more preferred brands.
“It’s clear from these findings that even some of the biggest asset managers still have their work cut out for them in building greater trust among RIAs,” said Rice. “But with so much focus on this increasingly important channel, we expect nothing less than an all-out effort to win that trust.”
Here are the top 10 most trusted mutual fund companies across all channels.
T. Rowe Price Sign
10. DFA
The Dimensional Fund Advisors Mutual Fund Family has $292.8 billion in total assets (not including money market assets) as of June 30, according to Morningstar data. Its trailing rate of return is 3.23% year-to date.
9. First Eagle
The First Eagle Mutual Fund Family has nearly $74.1 billion in total assets as of June 30, according to Morningstar data. Its rate of return is 2.48% year-to date.
8. T. Rowe Price
The T. Rowe Price Mutual Fund Family has $629.1 billion in total assets as of June 30, according to Morningstar data, with a rate of return of 3.86% year-to date.
Edward C. “Ned” Johnson, chairman of the board and CEO of Fidelity Investments. (Photo: AP)
7. MFS Investment Management
The MFS Mutual Fund Family has $202.9 billion in total assets as of June 30, according to Morningstar data, and its trailing rate of return is 2.81% year-to date.
6. OppenheimerFunds
The OppenheimerFunds Mutual Fund Family has $203.5 billion in total assets as of June 30, according to Morningstar data. Its return rate is 1.8% year-to date.
5. Fidelity Investments/Advisor Funds
The Fidelity Investments Mutual Fund Family has $1.49 trillion in total assets as of June 30, according to Morningstar data, with a rate of return of 3.69% year-to-date.
Bill McNabb, CEO and Chairman of Vanguard.
4. Vanguard
The Vanguard Mutual Fund Family has $2.67 trillion in total assets as of June 30, according to Morningstar data. The fund family has a trailing return rate of 1.96% year-to date.
3. BlackRock Funds
The BlackRock Mutual Fund Family has $236.8 billion in total assets as of June 30, according to Morningstar data, and its return rate is 1.91% year-to date.
2. Franklin Templeton
THe Franklin Templeton Mutual Fund Family has $510.7 billion in total assets as of June 30, according to Morningstar data, and a 1.02% trailing rate of return year-to date.
American Funds Website
1. American Funds
The American Funds Mutual Fund Family $1.25 trillion in total assets as of June 30, according to Morningstar data, with a trailing return rate of 2.58% year-to date.
