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We want to help you stay compliant and continue receiving up to $10,000 in free Google AdWords advertising each month to promote your organization and keep bringing qualified visitors to your site. While Google says these changes are to add clarity and raise standards of quality, we want to make sure they make sense to you and your team. Below, we go over some major changes and how they could require adjustments to your current campaigns.
Keyword Restrictions
As Google states, “AdWords works best when an organization’s message is relevant to the user’s search. To help you to get the right audience and to help users find what they’re looking for, each ad and keyword in your Ad Grants AdWords account must reflect your organization’s primary mission, be relevant to your nonprofit’s programs and services, and be specific enough to provide a good experience for the user seeing your ads.”
In the past, there were less restrictions put on keywords and nonprofits were able to use almost any keyword they desired. This has changed a bit and account maintenance will require more pruning and optimization. Here are some of the keywords and queries that are not permitted in your Google Ad Grant ads,
Of the 13 references spotted by The Indian Express as part of its analysis of 25 textbooks for Classes 6 to 10, the majority were devoted to the Swachh Bharat Abhiyan, followed by Namami Gange Programme, Digital India, Beti Bachao Beti Padhao, Pradhan Mantri Kaushal Vikas Yojana on skilling, and demonetisation.
Earlier, the NCERT did include references to flagship schemes of the UPA government in textbooks. For instance, NREGA (now known as MNREGA) was added to the Class 11 Economics textbook, the National Food Security Act 2013 was included in Chapter 4 of the class 9 Economics textbook and the Right to Information Act in chapter 5 of the Class 10 Political Science textbook.
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